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Cannes from the Suquet tower: the old port and, on the Croisette, the Palais des Festivals, where Queen Silvia screens this Tuesday evening as a world premiere.
Cannes from the Suquet tower: the old port and, on the Croisette, the Palais des Festivals, where Queen Silvia screens this Tuesday evening as a world premiere. © Spike / Wikimedia Commons (CC BY-SA 4.0)

MIPCOM: Queen Silvia gets its world premiere tonight at the Palais, and Cannes residents are invited

The first episode of the series about the meeting between Silvia Sommerlath and Sweden's Crown Prince Carl Gustaf screens this Tuesday 13 October at 6 p.m. in the Grand Auditorium of the Palais des Festivals, as a world premiere open to the public, on the fringe of the market running at the Palais until 15 October.

Translated from the French original. Lire en français

Cannes is living this week to the rhythm of MIPCOM, the international audiovisual content market occupying the Palais des Festivals from 12 to 15 October. This Tuesday 13 October, the event opens exceptionally to the general public: at 6 p.m., the Grand Auditorium hosts the world premiere of Queen Silvia, a series of six one-hour episodes inspired by the true story of Queen Silvia of Sweden and King Carl XVI Gustaf.

The first episode will screen in its original version, with subtitles in French and English. The evening will begin with a live musical performance, and the screening will be followed by a discussion with the audience, attended by the two lead actors, Alicia von Rittberg and Edvin Endre, showrunner Carsten Kelber, director Miguel Alexandre and Justus Riesenkampff of Beta Film.

The Royal Palace in Stockholm, flying the Swedish colours: this is where the story of Silvia Sommerlath and Carl Gustaf, told by the series, leads.
The Royal Palace in Stockholm, flying the Swedish colours: this is where the story of Silvia Sommerlath and Carl Gustaf, told by the series, leads. © Mastad / Wikimedia Commons (CC BY-SA 3.0)

According to the invitation relayed by the local press, access is free for residents, provided they book their seat online, with bookings closing this Tuesday at 10 a.m. The Palais des Festivals is at 1 boulevard de la Croisette.

A meeting at the Munich Olympic Games

The head of the Olympiaturm, the tower in Munich's Olympic park: Silvia Sommerlath and Carl Gustaf met during the 1972 Olympic Games.
The head of the Olympiaturm, the tower in Munich's Olympic park: Silvia Sommerlath and Carl Gustaf met during the 1972 Olympic Games. © Wilfredor / Wikimedia Commons (CC0)

The series tells of the meeting between Silvia Sommerlath, a young German-Brazilian interpreter, and Carl Gustaf, then Crown Prince of Sweden, during the Munich Olympic Games in 1972. It follows their story up to their engagement, four years later, between Munich, Stockholm and the French Riviera, under the public gaze, amid royal tradition and the expectations of the Swedish monarchy.

Alicia von Rittberg plays Silvia Sommerlath and Edvin Endre plays Prince Carl Gustaf. Miguel Alexandre directed the series and co-wrote it with Lisa Hofer and Pauline Wolff; Carsten Kelber is the showrunner. The showrunner presents the series as a modern story, far from the classic fairy tale, and Beta Film as a story of love and identity.

A German-Swedish production distributed by Beta Film

Queen Silvia is produced by the German company Pyjama Pictures and the Swedish company Unlimited Stories, for Prime Video in German-speaking countries and the Nordic countries, as well as for the German channel SAT.1. Beta Film, based in Munich, handles the international distribution of the series.

The Cannes audience will therefore discover it several months before broadcast: the launch is announced for 2027 on Prime Video in those territories, followed, four weeks later, by a free-to-air premiere on SAT.1 in Germany.

For the Palais des Festivals, this public screening is part of a market usually reserved for professionals, where producers, distributors, broadcasters and platforms negotiate the programmes of coming seasons. For one evening, the largest auditorium on the Croisette also belongs to the people of Cannes.

Margaux Leroy
Journaliste culture